Hello hello!
I'm Jill Berndtson, a graduate of Loyola University Chicago. In spring 2020, I earned my bachelor's degree in Advertising and Public Relations and minor in Sociology. Throughout the early years of my career, I've learned and earned skills across various marketing and communications areas, from strategy, to social, to storytelling.
Outside of my 9-5 work, I run a podcast called Overworked which discusses women in business and society.
I love traveling, dogs, educating about health and well-being (particularly diabetes) and taking pictures. If I'm not working, I'm most likely exploring, playing volleyball, or sitting by the lake.
I'm always up to date on the latest trends in digital marketing and innovative marketing ideas. I believe inspiration is all around us, we just have to get a little creative to make something of it.
Jill Berndtson
Branding | Digital Marketing | Video Production | Social Media | Content Creation
Email:
EXPERIENCE
NOVEMBER 2024 - PRESENT
Brand Director
The BYOB Holiday Lights Trolley company offers customers an unforgettable holiday experience across 10 major cities. I built consistent branding for the company, managed email marketing, ran all social media channels, coordinated with charity partners and influencers, and also created all print materials for all 10 locations.
FEBRUARY 2021 - PRESENT
Co-Founder, Editor
Overworked is a platform for women to foster community and connection where they can bravely tell their stories, learn from others and thoughtfully define a balanced and fulfilled new future with purpose and intention. I help plan, record, edit, and produce every episode of our podcast. I also run our social media accounts.
MAY 2023 - NOVEMBER 2024
Thought Leadership Social Media Manager
I audit executive profiles, create content strategies, and execute those strategies to increase executive visibility, credibility, reach, and share of voice in the healthcare industry.
JANUARY 2020 - MAY 2023
Senior Digital Marketing Specialist (Spring 2023)
Digital Marketing Specialist (Fall 2021 - Spring 2023)
Digital Marketing Associate (Spring 2020-Fall 2021)
Marketing Intern (Spring 2020)
AVIONOS
I support the marketing department in meeting their goals. My day-to-day work includes running Avionos' social media channels, video production and strategy, website maintenance, SEO edits, blog writing, paid ads, executive thought leadership program, event planning, and other assignments as needed.
MAY 2018 - MAY 2020
Corporate Communications Intern
BLUE CROSS BLUE SHIELD OF MICHIGAN
I worked as a Corporate Communications Intern posting blogs to BCBSM's website, contributed to social media analytics reports, and filmed and edited various videos for BCBSM's social channels.
AUGUST 2017 - DECEMBER 2018
Director of Internal Communications
Account Supervisor, Social Media Manager
Account Executive, Social Media Manager
INIGO COMMUNICATIONS
Inigo Communications is Chicago's first and only student-run communications agency. I managed an award-winning client team to complete the production of nine videos and an entire five-week multimedia bridal campaign for our client.
EDUCATION
2016-2020
B.A. Advertising/Public Relations
Magna Cum Laude
LOYOLA UNIVERSITY CHICAGO
My college career ended with a 3.81 cumulative GPA and being named to the Dean's List every semester. During my time there, I was promoted twice at Inigo Communications and worked as both a remote intern for Blue Cross Blue Shield of Michigan and as a Marketing Intern for Avionos in Chicago. I was also an active member of Alpha Sigma Nu (the highest honor given at any Jesuit institution) and PRSSA.
2012-2016
High School Diploma
GROSSE POINTE NORTH HIGH SCHOOL
I graduated with a 3.96 GPA, after taking five AP courses. Extracurriculars included: DECA (President), Norsemen News (Executive Producer), North Pointe (Business Manager), North Store, Link Crew, Knots, Spanish Club, and National Honor Society.
SKILLS
Final Cut Pro X- Advanced
Video Production- Advanced
Adobe Creative Cloud- Intermediate
Writing - Proficient
Social Media- Advanced
Google Analytics and Ads- Proficient
LICENSES AND CERTIFICATIONS
Certified Pardot Specialist
Sprout Social Certification
Google Ads Search Qualification
Google Analytics Individual Qualification
Twitter Flight School Video Badge
AWARDS
REAL CHEMISTRY ROAD RULES WINNER (2024)
One of only 12 employees selected to implement a new program and win a trip to a Real Chemistry office to implement it.
AWARD FOR OUTSTANDING STUDENT ACHIEVEMENT IN PUBLIC RELATIONS (2018)
Loyola University Chicago awards one Public Relations project the Award for Outstanding Student Achievement. A campaign created by my client team was the 2017-2018 school year recipient.
NATAS- EXCELLENCE IN COMMMERCIAL PRODUCTION (2016)
Each year, one video in the state of Michigan is awarded a crystal pillar for Excellence in Commercial Production. My commercial won in 2016.