Campaigns

In an effort to increase engagement on social media channels and mix up our normal content cadence, we hosted a six week long March Madness campaign. Three times per week, our followers were asked which aspect of eCommerce they couldn't live without. The challenge progressed across our social channels bracket-style until we got the most important eCommerce feature (and got to know what our followers care most about for future content ideas). 

The Carvel Ice Cream campaign was created during my COMM 211 advertising course. The goal was to use market research to create a multimedia advertising campaign. 

This campaign was created as part of my COMM 210 course. The goal was to provide recommendations for Patagonia to increase awareness of their Worn Wear program.